Many International companies with purpose to enter China’s market usually feel the lack of comprehensive and up-to-date information about their focus market. Even though there are tons of available  secondary data sources, still a good understanding of any Chinese market requires you to get as close as possible to the actual consumer. To collect first-hand consumer insights Daxue Consulting provides following services: Focus groups, consumer roundtables, and workshops.

Focus groups is a well-known methodology of directed discussions in a group of 6 to 10 people that usually last 2 to 3 hours. It is a type of qualitative research. Daxue Consulting provides the service of focus groups in China to gain information about Chinese consumers’ feelings, opinions, and perceptions. Theis analysis aims at mapping attitudes, motivations and decision criteria of Chinese consumers.

Daxue Consulting offers full-service focus group setups in China, including:

  • Screening and recruitment of participants
  • Creation of the discussion guide
  • Facilities and logistic setup
  • Moderation and execution of the focus group with trained staff
  • Simultaneous translation of the discussion in your native language
  • Transcript and translation of the exact dialogue into your native language
  • Analysis and reporting of the findings